Friendly Aquaponics scam


Aquaponics has gained significant traction in the last few years as an innovative and sustainable method for cultivating both fish and plants in a closed system. The popularity of the method has given rise to numerous courses, trainings, and kits designed to teach enthusiasts and farmers the ins and outs of aquaponics. Friendly Aquaponics was one such venture. However, a wave of concerns labeled it a scam, raising eyebrows in the community. In this article, we take an objective dive into the “Friendly Aquaponics scam” to ascertain the veracity of these claims.

Friendly Aquaponics: The Initial Promise:

Founded by Susanne Friend and Tim Mann, Friendly Aquaponics set out with a mission to teach farmers and enthusiasts about commercial and backyard aquaponics through its courses and manuals. They boasted large-scale operations in Hawaii, providing a plethora of marketing materials that claimed high profitability and effectiveness in their methods. Their courses, complete with manuals, DVDs, and even tours, promised to provide comprehensive knowledge and hands-on experience to interested individuals.

Features of the Friendly Aquaponics Scam:

  1. Exaggerated Claims: The primary feature of the scam allegations revolves around the exaggerated profitability and success claims made by Friendly Aquaponics. They proposed that with their methods, one could achieve immense success in aquaponics farming with minimal input. However, several users reported inconsistencies between the marketed results and the real outcomes.
  2. Lack of Support: Despite charging hefty amounts for their training courses, numerous users found a stark lack of post-course support. Questions went unanswered, and when addressed, the advice often seemed rudimentary and not based on real expertise.
  3. Questionable Marketing Practices: Friendly Aquaponics was known to showcase photos and success stories from other successful aquaponics ventures, implying they were the result of their methods. This not only mislead potential customers but also infringed on the intellectual property of others.
  4. Outdated Information: While aquaponics is an evolving field with continual advancements, many found the materials provided by Friendly Aquaponics to be outdated. This could lead to significant losses for those trying to set up their systems based on obsolete information.
  5. High Prices with Little Value: Many who enrolled in their courses felt that the information could be easily found online for free or at a fraction of the cost. The high price point, combined with the lack of unique or specialized information, made many label the venture as a scam.

Counterpoints and Defence:

It is essential to consider both sides of the coin. Friendly Aquaponics did have its share of satisfied customers. Some praised the hands-on experience they gained, especially from the Hawaii tours. Additionally, many of the unfavorable reviews could be attributed to unrealistic expectations. Aquaponics, like any farming method, requires diligence, expertise, and, often, a bit of trial and error. It’s possible that some customers expected immediate success without factoring in the inherent risks of agriculture.


The term “scam” is strong, and it’s vital to approach such allegations with caution and research. While there were evident discrepancies in the claims and deliverables of Friendly Aquaponics, it’s also worth noting that there were satisfied customers and success stories. The lesson to be learned is the importance of due diligence. Before investing time and money in any course or system, potential users should thoroughly research, seek unbiased reviews, and manage expectations. Aquaponics remains a promising field, and while Friendly Aquaponics may have cast a shadow, there are numerous reputable resources available to guide enthusiasts on their journey.

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